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The global FUELTEAM - the people that #fueltheworld


Jørgen and I meet in Hvar Croatia when we were both on Summer holiday in 2006 we had a speedy romance and were married in Norway after just 4 months of knowing each other. Fast forward 9 and half years later and here we are living in Sydney with two beautiful children.

Like any couple we struggled to find the time and energy to really connect and have real conversations that didn’t involve the kids or logistics and we really missed that.

We wanted to have those conversations again and one night we saw FuelBox on Facebook so we contacted Berta and asked her to send us a Couples box after using it we knew this was a winner and if we felt this way about our conversations we knew other couples must feel the same.

So we decided to bring FuelBox to Australia. We hope you enjoy FuelBox as much as we do.

Maya and Jørgen x

Maya and Jørgen live in Sydney, Australia with their two children Pernille and Ibsen. Maya has worked in the Film and Television industry both in Casting and as an Acting agent for many years. Jørgen has a degree in Marketing and has spent many years working in the Pharmaceutical industry.

Now Maya and Jørgen’s focus is bringing FuelBox to Australia and helping Fuel the world with great conversations.

Berta Lende Røed - Founder and CEO of FuelBox

Public speaker and the entrepreneur behind Fuelbox – The box of great conversations!

Berta Lende Røed is born in 1974 and lives in Norway with her husband and four children. She has worked with communication, sales and coaching in different organisations and has experience in developing educational web tools, and different tools for coaching and communication.

Berta’s main focus today is the further development, marketing and globalisation of FuelBox, next to public speeches and giving lectures to organisations.


Public speaker and business developer with FuelBox

Tonje Flack is born in 1980 and lives in Oslo with her husband and two kids.
She has worked in sales, marketing and training in the pharmaceutical industry for 9 years and with implementation of the anti-bullying program Zero for the Learning Center at the University of Stavanger.

Tonje`s main responsibility at Fuel It AS, is to ensure that our international partners are working according to our business concept and developing our concept and market in Norway.

Mari S. Espedal - Head of Global Branding

Mari is Norwegian, but lives in Singapore where she has launched FuelBox. She is also responsible for Global Branding in FuelBox and is a board member in the company in Norway. Mari has great international experience and over 20 years of significant leadership experience working in cross cultural corporate environments. She holds several international positions to help people reconnect to themselves and others, and also to understand their full potential and role by connecting to the power of authentic communication and values – both on a personal and corporate level.

Mari is an excellent speaker, but she enjoys even more asking questions, listening and spending time reflecting.


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